Your business, online, today.
One system for all of it, from your phone, working the same day. No setup project, no consultants, no developer to hire.
66,667 COP/mo on the annual plan · 3 days free, no credit cardFrom nothing digital — to all of it, today
Today
- You don't know what people owe you until you sit down and add up the notebook
- You find out something ran out when a customer asks for it
- You don't know what you made until the end of the month
- Everything in a notebook, or a spreadsheet nobody updates
- No online store, no website
With Trace
- One system — the counter and the online store share the same stock
- Working today: no setup project, nobody to hire
What you get on day one
Four things, one system. All connected to each other.
Inventory
What you have, what ran out and how much money is sitting still in the stockroom. From your phone, without counting by hand.
Sales & purchases
Record every sale and every purchase with its receipt. Customers, suppliers and the day's close — without spreadsheets.
Customer credit
Who owes you, how much and for how many days. The money you have out on the street, added up for you.
Online store
Your store at yourshop.traceerp.com, with your brand and the same stock as the counter. It doubles as your business's website.
If you sell over a counter, it's for you
- Corner shops
- Bakeries
- Minimarkets
- Pharmacies
- Hardware stores
- Stationery shops
- Small restaurants
- Hair salons
- Clothing stores
Businesses like these, and anyone who sells over a counter, gives credit and wants to sell online too. You don't need anything digital today.
Trace works in Colombia: it charges in pesos and signup requires a Colombian ID document (CC, NIT, CE or TI).
Eight things that are already built
Not plans, not «coming soon». They're in Trace today, and they're usually what settles it when someone is comparing.
Several warehouses, one stock
Move goods from one warehouse to another and the inventory reconciles itself. And you can ask what your stock looked like on a date that has already passed.
Purchases with an order
You raise the order, approve it, receive it — and the goods walk into inventory on their own. With expense categories, so you can see where the money goes.
Sixteen reports, already built
Sales, purchases, inventory and debts. View them on screen for any date range and download them as Excel, PDF, CSV or JSON.
Your team, with permissions
More than seventy permissions per module, not an all-or-nothing switch. Users are unlimited, and each one sees what they should.
The payment proof, attached to the sale
They paid you through Nequi: take a photo of the receipt and it stays with the sale. The day someone asks, it's there.
Profit with the tax taken out
The VAT you collect isn't yours. Trace subtracts the tax and the cost from what you sold and shows you the real profit, broken down by payment method.
Your money, in your account
Store payments land straight in your own Wompi account. Trace doesn't touch your money, and the buyer's card never passes through Trace.
The buyer isn't left in the dark
Their account, their addresses, tracking with carrier and waybill, a PDF receipt and a button to buy the same thing again.
From the person who uses it at the counter
I think it’s great, it’s very complete. It feels a bit odd to work with because I was already used to the other app, but it’s just a matter of getting used to this one. But we’re doing fine.
Who is already using Trace
TecnoStore Plenocentro
Phones and accessories · Tuluá, Colombia
Carolina González
Works the counter
Full transcript of the voice note she sent us, translated from Spanish and not cut. Emphasis ours.
Three steps
- 1Step
You sign up
Create your account and upload your products. No credit card.
- 2Step
Trace builds it
Your system and your online store are ready the same day. No developers.
- 3Step
You sell
Counter and store draw down the same stock. No two sets of books to reconcile.
All of Trace, for a fair price
No setup fees, no per-user charges. The price you see is exactly what gets charged.
Inventory, sales, customer credit and an online store. All connected, one price.
Unlimited users. You're never charged per employee.
Choose your cycle
Rather ask first? Let's talk for 20 minutes
Includes
- Inventory, sales and purchases live, from your phone
- Customer credit tracking: who owes you, how much, since when
- Your online store with your brand and your shop's stock — it doubles as your website
- Charge by card, PSE, Nequi, Daviplata, Bancolombia button, cash at a Corresponsal or on delivery
- Human support in Spanish and every update — nothing sold separately
Why it costs what it costs
The same thing, bought separately
The question we get most is how we can charge so little. The answer isn't a discount: it's that the three things are one product and share the same inventory.
| What you need | Separately | With Trace |
|---|---|---|
| Management software | From 70,000 a month | Inventory, sales, purchases and customer credit, included |
| Online store with your brand | From 25,000 a month | Included, with the same stock as the counter |
| The business website | A separate build, from 800,000 once | It's the same store: your name, your logo, your catalogue |
| The users | Each system charges for its own, depending on the plan | Unlimited. No per-employee charge |
| The inventory | One per system, reconciled by hand | Just one. Sell at the counter and the store drops it |
| Who answers when something breaks | Three vendors, three support desks, three invoices | We do. One invoice and one support desk, in Spanish |
| A month | From 95,000Plus building the website, once. | 80,000COP a month, with everything above inside. |
The «separately» figures are published starting prices from providers operating in Colombia, checked on August 11, 2026. They change, which is why we say «from» and not an exact number. The Trace figure is not a «from»: it's what gets charged.
No card to start
3 days, no strings attached.
Human support
Real people, in Spanish.
Your data is yours
Download your reports as Excel, PDF, CSV or JSON, anytime.
Cancel anytime
No minimum term.
What people ask most
Before you start
What it does and doesn't
Day to day
Your business, online, today.
Start free today. 3 days, no card.